
Better AI Tools are Built Together
AI is shortening the distance between expertise and a working tool. But building something people can trust still requires domain expertise, product judgment, and engineering rigor working together.

Praxplay is an AI roleplay simulator that gives your students the space to practice clinical conversations, develop counseling skills, and build confidence — before they're in the room with a real client.
Designed for CACREP-aligned programs, practicum courses, and skills labs that want more than lecture and observation — they want structured, repeatable experiential practice.
Praxplay gives students a space to work through clinical moments, test their approach, and receive actionable feedback they can bring into supervision and the classroom.

Praxplay is a roleplay simulator for real-world counseling skills — a space where your students can practice realistic therapeutic conversations with dynamic AI personas, receive structured feedback, and try again until their responses feel grounded and intentional.
Students aren't just thinking through what they would say. They're actively working through how they do respond, moment by moment — developing the clinical judgment and relational presence that supervision alone can't always build.
For educators, that means students arrive to class and practicum better prepared, more reflective, and with concrete experiences to discuss.
Then they do what traditional training rarely allows: they try again.
Students build or choose from psychologically complex personas that reflect the types of clients they'll encounter in practicum and beyond. Practice goes beyond scripted responses — students develop clinical judgment inside realistic human interactions.
Set the conversation environment, presenting concerns, and counseling goals. Students can practice across settings like intake sessions, individual counseling, group facilitation, school counseling, crisis response, and more.
Students engage in realistic interactions that evolve in real time. They adapt their responses, navigate complexity, and practice staying present as the conversation unfolds — just like a real session.
Each session generates structured feedback on communication patterns, clinical decisions, relational dynamics, and the specific skills the student is working to develop.
Students apply what they've learned and re-enter conversations to strengthen confidence, flexibility, and counseling skill through deliberate repetition — on their own schedule, as many times as needed.
Coursework, theory, and observation are essential. But they don't always give students enough opportunities to:
Students need to feel what it's like when a session gets hard — not just read about it.
Experimenting with approach requires a low-stakes space where mistakes are learning opportunities.
Students learn to track the relational impact of their words — something no case study can replicate.
Repetition builds the kind of embodied confidence that shows up when it counts most.
Students practice the work itself — not just the theory behind it — in realistic, evolving counseling conversations.
Structured feedback prompts students to review their approach, adjust their interventions, and re-enter the moment to see what changes.
Students turn isolated techniques into grounded, intentional responses they can rely on under pressure — in practicum and beyond.

Give students a way to actively practice between class sessions and supervision hours, so your time together can focus on deeper clinical reflection instead of surface-level skill rehearsal.

The counseling skills that matter most — staying present under pressure, navigating resistance, repairing ruptures — can't always be taught. They have to be practiced. Praxplay gives students a place to develop those skills before the stakes are real.
Most counseling programs rely on role-plays with peers, case study discussion, and observation hours. Praxplay doesn't replace those — it fills the gap between knowing and doing.
Praxplay helps students prepare for the clinical situations that no textbook can fully capture.
How does the student respond without over-directing, withdrawing, or filling the silence too quickly?
Can the student stay grounded, curious, and clinically effective under pressure?
How does the student regulate the moment while maintaining therapeutic alliance and clinical direction?
Can the student tolerate the silence and respond intentionally rather than reactively?
Does the student push, explore, or shift their approach — and do they know why?
How does the student recover without losing direction or the client's trust?
of learning comes from doing
Research on experiential education consistently shows that skills developed through practice transfer more reliably than those learned through observation alone.
more practice opportunities
Students using Praxplay can engage in three or more practice conversations for every one traditional peer role-play opportunity in a typical skills course.
safe to make mistakes
Every conversation in Praxplay is a low-stakes environment where errors become learning moments — not client harm.
We're excited to be a sponsor at WACES 2026 and to connect with counselor educators who are shaping the next generation of the profession. We have an exclusive offer just for conference attendees — look for it on this page.
Bring Praxplay into your classroom this fall — free. Sign up within 14 days of the conference and use Praxplay with your students free through December 31, 2026. No setup fee. No fall-semester budget needed. Just start practicing. Scan the QR code at our booth or ask a Praxplay team member for details. We'll walk you through everything.
Offer valid for new institutional accounts activated within 14 days of WACES 2026. Free access applies through December 31, 2026. No credit card required during the free period.
“The gap between knowing counseling theory and actually doing it in the room is where students struggle most. Any tool that gives them more repetitions in a safe environment — and structured feedback afterward — is exactly what counselor education needs.”
— Counselor Educator, CACREP-Accredited Graduate Program

Praxplay is designed with the principles of counselor education in mind — experiential learning, reflective practice, multicultural awareness, and competency-based development.
Whether you teach skills courses, supervise practicum students, or direct a training program, Praxplay fits into the way you already teach — and extends it.
Research, product updates, and clinical-education insights.

AI is shortening the distance between expertise and a working tool. But building something people can trust still requires domain expertise, product judgment, and engineering rigor working together.

Adding simulation doesn’t mean redesigning your curriculum. By targeting the points where students tend to get stuck, instructors can give them focused, repeatable practice that strengthens learning and prepares them for real client work.

Play is not a distraction from serious learning. It creates a safe, structured space where people can experiment, fail, adjust, and try again. That is why play is essential to meaningful growth, especially when preparing for high-stakes clinical conversations.
Stop by our booth to see Praxplay in action, claim your conference offer, and talk with our team about how it fits your program. Your first class is on us.